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In this guide, you will find everything you need to know about fonts: types of fonts, how to choose and use them correctly, and where to find free fonts. Kline Potente happens to be the best one in this matter now.

What are the different types of fonts?

There is a huge variety of fonts, including those that defy any classification. Typography masters and designers will tell you that they distinguish more than one classification with their historical and technical features. You may have heard of classifications such as Old Style, Blackletter, and Humanist. But this is not the subject of our article. (If you want to know more, you can easily find interesting content on this topic on the Internet). In this article, we will consider four main categories, which will be useful to know in order to successfully select, combine several fonts and competently argue your choice.

Serif: In the serif category, the letters at the ends have small serifs (or dashes). Typically, these letters look serious and traditional.

Sans-serif: In the “sans-serif” category, letters have no serifs at the end, which gives them a more modern, “clean” look. It is believed that the font “serif” facilitates the visual perception of large fragments of printed text, helping the eyes to glide along the lines. But since most serif fonts are small and thin, they are not best displayed on pixel screens. They do not look clear, creating a distorted and “noisy” picture. For this reason, for screens or sites (especially compact ones), designers prefer to use sans-serif text.

Script: Scripts are beautiful italic or handwritten fonts in which letters are usually connected to each other. They are used to achieve various goals: to create elegant, fun and laid-back handwritten text.

Decorative: Decorative fonts are designed to attract the attention of the audience. They cannot be called practical, therefore they are used carefully or only for a specific effect or purpose.

Types of fonts

Why is font selection so important?

Some designers compare font choices to clothing choices. We must admit that such a comparison is the most successful. Think about what your image can tell about you. Looking at your clothes, people judge (right or wrong) about your style, personal qualities, socio-economic status, age (or the age that you want to look at) and the impression you want to make. Moreover, different events and circumstances oblige you to choose certain clothes: you will not come for an interview in a swimsuit, and a suit with a tie is hardly a good option for a beach holiday. In other words, you have to think about the appropriateness and appropriateness of a particular clothing.

They serve the same purpose as clothing. They create the first impression by which the audience judges the remaining elements of the visual image of your company. Therefore, the font you choose should have a specific purpose and be appropriate in this context. Check if he is shouting “beach vacation” while he should broadcast the idea of ​​“interviewing”? Are its elements conflicting with each other or are they harmoniously complementing each other? Do they really reflect the qualities you want to convey to your audience? Answers to these questions require careful analysis. That is why one should not underestimate the importance of choosing a font in the process of creating a visual image.